Strategy and Objectives
The GEA Group, headquartered in Bochum, Germany, is a globally successful technology group with operating companies in around 50 countries.
GEA stands for Global Engineering Alliance. The company now focuses on specialty mechanical engineering - especially process engineering and equipment. The GEA Group is one of the world's market and technology leaders in 90 percent of its businesses.
In 2007, more than 20,000 employees generated Group sales of EUR 5.2 billion.
The four cornerstones of GEA Group strategy are:
Market leadership and focus
- Leading position in each of the sales markets worldwide*.
- Concentration on core competencies and core technologies.
Technology leadership through innovation
- Technological leader in the most important markets.
- Differentiation from competitors based on technological advantage.
Strong focus on bottom line
- Decentralized organizational structure with global responsibility in each division.
- Cost leadership through rigorous cost management.
Calculated risks
- Stability through diversification within core activities across sectors and regions.
- Thorough assessment of project risks.
Technology leadership through innovation.
- Technological leader in the most important markets.
- Differentiation from competitors based on technological advantage.
* Aerial technology on Europe focuses