Strategy and Objectives
GEA Group Aktiengesellschaft is one of the largest system providers for food and energy processes with about EUR 4.4 billion in 2009 revenue.
As an internationally operating technology group, the company focuses on process technology and components for demanding production processes in various end markets. The group generates about 70 percent of its revenue from the long-term growing food and energy industries.
The company's workforce comprised over 20,000 employees worldwide as of December 31, 2009. GEA Group is a market and technology leader in its business areas.
The GEA Group is run according to four strategic guiding principles:
Market leadership
- The units in the GEA Group focus on their respective core technologies and are generally the global number one or two on their sales markets.
Technological leadership
- GEA Group consistently maintains its technology lead by fostering a culture of relentless innovation.
Earnings orientation
- GEA Group considers profitability more important than volume and practices systematic portfolio management and strict cost control.
Calculated risks
- Active risk management, stability based on diversification, and a focus on the markets of the future are binding principles for all GEA Group business units.