Strategy and Objectives
The GEA Group is a globally successful technology group with more than 250 companies in around 50 countries. The company now focuses on specialty mechanical engineering – especially process engineering and equipment. The emphasis lies on the two basic engineering processes of heat exchange and mass transfer. The GEA Group is one of the world's market and technology leaders in 90 percent of its businesses.
In 2008, the GEA Group employed more than 20,000 people who generated revenue of around EUR 5 billion.
The GEA Group is run according to four strategic guiding principles:
Market leadership
- GEA Group’s units concentrate on their relevant core technologies and occupy first or second position in their global sales markets.
Technological leadership
- GEA Group promotes a distinctive innovation culture, which allows it to constantly renew its technological leadership.
Profit-orientation
- GEA Group prioritizes profitability before volumes and stands for consistent portfolio management as well as strict cost management.
Calculated risks
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Active risk management, stability through diversification and concentration on stable markets for the future are binding requirements for all GEA business units.
High growth potentials
The specialty engineering company, GEA Group, obtains around 75 percent of its revenue with customers in the food and beverage sectors, the energy sector, as well as dairy and pharmaceutical industries.
The most important growth drivers in this area are:
- Continuous growth in world population
- Rising incomes in emerging markets
- Growing demand for quality in food, drink and pharmaceuticals
- Increasing energy demand
Furthermore, acquisitions play an important role in the expansion strategy of the company.